Meet the Founder

A Human Approach to Strategic Growth

With over 15 years of experience guiding high-growth brands, Noelle Perez is a senior executive specializing in real estate development, design management, and construction oversight. She partners with C-suite leaders and private equity firms to drive scalable expansion, manage complex multi-market rollouts, and deliver significant capital efficiencies.

Noelle has led national deployments, streamlined operational frameworks, and managed large-scale capital budgets. Most recently, as Vice President of Deployment at Applegreen Electric, she installed 60+ EV charging stations across NY and NJ, overseeing a $35M+ budget and securing over $12M in funding and incentives.

Previously, she spearheaded the launch of Peachy MedSpa’s retail footprint—standardizing design, streamlining maintenance systems, and reducing construction costs by over 15%. As Senior Director of Development at Tia Women’s Health, Noelle led the rapid expansion of 8 new clinics nationwide, aligning capital planning with aggressive pro forma targets while maintaining brand consistency across markets.

Earlier, at Aurify Brands, she managed a $25M+ annual budget while executing development strategies for concepts including Five Guys and The Little Beet—helping brands scale efficiently through systems, standards, and strategic oversight.

Noelle’s expertise spans the full lifecycle of physical growth: from site selection and prototype development to construction execution, turnover, and operational readiness. She excels at building scalable systems, leading high-performing teams, and aligning real estate decisions with investor objectives and long-term brand strategy.

Key Highlights

• Directed national rollouts and managed budgets exceeding $35M+

• Reduced capital expenditures by up to 30% through value engineering

• Built and led cross-functional teams of brokers, engineers, designers, and contractors

• Developed scalable SOPs and organizational playbooks